Why are more and more men choosing compact cotton?

Compact cotton consists of cotton that is spun using a special technique. In this process, loose fibres are pressed more closely together and perfectly aligned by air pressure or a vacuum. The result is a smoother, stronger and more compact yarn than with regular cotton. This creates a fabric with an even look and a soft touch. No wonder, then, that it's a popular fabric for formal and business shirts.

• No lint (anti-pilling)
  Because the fibre ends are tucked away in the thread, the fabric gets no chance to pill. This keeps your garment looking as good as new.
• Silky sheen
  The smooth structure gives the fabric a subtle sheen reminiscent of silk. This instantly gives even a simple outfit a more luxurious look.
• Colourfast
  The compact fibres hold dye better, especially in dark shades such as navy, anthracite and black.
• Shape-retaining
  Compact cotton is sturdy, stretches out less quickly and keeps its fit, even after frequent washing. So you invest in quality and long-lasting wearing pleasure.

You often come across compact cotton in garments where comfort and a luxurious look come together. Think, for example, of:

• Polo shirts
• Shirts
• Premium T-shirts
• High-quality loungewear

Compact cotton radiates refinement, so it comes into its own best in outfits with calm colours and a good fit. Here are three ways to style it:

• Business look
  Replace the standard shirt with a white or navy compact cotton T-shirt for once. Wear it under an unstructured blazer with a chino for a modern, businesslike look.
• Smart casual
  A polo made of compact cotton is easy to combine with a chino and smart sneakers. This way you look well-groomed without it becoming too formal.
• Minimalist chic
  Opt for a black compact cotton shirt with dark jeans. The subtle sheen of the fabric makes a simple outfit look premium instantly.